Simplicity is about subtracting the obvious and adding the meaningful
Send me a detailed briefing including the following information: who are you/core values/ business goals/ target group/ what you are selling/required features/ scope of the project or sitemap/ timeframe and deadlines/examples of other sites you like/ anything else you think is important.
I will have an in-depth look at your briefing and evaluate whether the project fits both parties conditions and requirements. If it’s a match we will have a meeting or exchange email to discuss how to proceed.
I start to look for solutions and visual communication in order to find the perfect solution for your needs – mood boards, style boards, drafts, wireframes, user flows.
There is where the magic happens. I will work on the settled direction. Usually, I present 2-3 screens that show the look and feel of the final product.
After developing the first page. I’m starting the iteration process with the rest of the project. Every iteration loop brings new ideas and a more solid polished design to you.
After approval of the designs, I’m polishing the details to give you the final. Prepared and ready for shipment to developers.